What is natural language processing used for?#
NLP automates the reading and understanding of human language, allowing a business to quickly extract key information, identify customer sentiment, and categorise feedback from thousands of sources at once. This drives faster decision-making, improves operational efficiency, and reveals valuable business insights.
How does natural language processing work?#
At its core, NLP breaks down human sentences into smaller parts, like words and phrases, to analyse grammar, structure, and relationships. It identifies key components such as names, locations, and actions within the text.
Using this structural analysis, machine learning models, which have been trained on massive datasets of text and speech, then work to determine the actual meaning and intent. The system learns patterns, context, and nuances from the training data, enabling it to perform specific tasks like summarising a document, translating between languages, or identifying the emotion in a customer review.