Startup life – Our first year
Our first year: Navigating the normal ups and downs, lessons learned, and what's ahead for our startup journey.

It’s been quite a ride! When we first set out, our mission was laser-focused on helping businesses reduce their IT carbon footprint. We were passionate about Green IT and saw a real need for change. While this resonated with many, the market just wasn't ready to fully embrace a dedicated Green IT services company. We explored creating a product around aether to address this gap, but we ultimately decided to leverage our experience and strengths in Cloud Native, Platform Engineering, and AI to offer a wider range of services to keep the company running.
What does this mean for our commitment to sustainability?
It's simple: we're trying to add green practices into our projects. We're still driven to make IT a force for good. However, we believe that wider adoption of sustainable IT practices hinges on upcoming regulatory changes. Stay tuned for updates as we continue to evolve and champion sustainable practices in the tech world!
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Startup life – Our first month
Our startup's first month: helping businesses reduce IT-related carbon emissions with innovative, sustainable solutions.
Michael Mueller20 mins readSubscribe to Our Bi-Weekly AI Native Newsletter
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