Welcome to Waves of Innovation — here’s what it’s all about
Pini Reznik
By Pini Reznik
Jun 17, 2025

Week 7: Welcome to Waves of Innovation — here’s what it’s all about

Over the last few weeks, a lot of new people have joined our newsletter. If that’s you, welcome.
This is Waves of Innovation by re:cinq.

This isn’t just a podcast or newsletter.
It’s a community built to make you stop, reflect, and ask harder questions about how you work, and where you’re going.


So, what is Waves of Innovation?

The idea is simple:
Every few years, a new wave of technology reshapes the way we build and run software.
Some teams ride those waves with clarity. Most don’t.

We’ve seen this before, Kubernetes, DevOps, microservices. The patterns repeat.

Now it’s happening again, but faster.
This time, the wave is called AI Native.
And no one really knows how to do it right, yet.


Why we’re doing this

We’ve spent the last decade helping companies go Cloud Native.
We’ve seen what works, what burns out teams, and why most companies get stuck halfway through transformation.

We’re starting Waves of Innovation by re:cinq because this next shift, from Cloud Native to AI Native, is going to be even harder to get right.
And yet, the pressure to move fast is stronger than ever.

This newsletter (and now podcast, with a lot more coming soon) is where we reflect on that shift.
Not from a place of hype. Not from a place of theory.
But from what we’ve actually seen work inside companies.


Who this is for

This space is for the builders, the leads, the managers who’ve had to hold things together during past tech shifts, and are now expected to “figure out AI” on top of everything else.

It’s for people navigating unclear org structures, legacy architecture, siloed teams, shallow AI adoption, unclear value, and pressure to act fast.
It’s for anyone trying to turn transformation from a buzzword into something real.


What we want this to be

We’re not interested in broadcasting.
We’re building a community of people who want to think clearly, act responsibly, and help shape what this next wave looks like, together.

We want your input. Your questions.
Your ideas, feedback, suggestions.

If there’s someone you want to hear from on the podcast, or a topic you’d like us to dig into, email us directly:
wavesofinnovation@re-cinq.com


Our first podcast is live

We just dropped Episode 1 of the Waves of Innovation by re:cinq podcast.
It’s a 53-minute conversation between Pini Reznik (co-founder of re:cinq) and our host Deejay, exploring what Waves of Innovation really means, why so many teams stall during transformation, and how we can think more clearly this time around.

Waves of Innovation – Episode 1


Thanks for being here.
We’re just getting started, and we’d love to build this with you.

— The Waves of Innovation by re:cinq team